Skip to main content
Menu

Ethical business   |   Renewable energy

Riverford and Ecotricity call for greener capitalism

Dale and Guy
Calling for change: Dale Vince and Guy Singh-Watson

Two of Britain’s greenest entrepreneurs, Dale Vince and Guy Singh-Watson, have come together to appeal for businesses to refocus on people and the planet over profit.

Vince, who is the founder of green energy company Ecotricity, and Singh-Watson, of organic veg box company Riverford, have called for different measures of success, and said the short-term pursuit of profit damages both people and the environment. 

It comes in a week of yet another reminder of how human activity is harming the environment with news that over 40 per cent of insect species are declining and a third are endangered, primarily due to agricultural intensification.

On a global policy level, there is little evidence that world leaders are truly committed to the scale of change needed. David Attenborough told the recent World Economic Forum in Davos that humans are wrecking the planet, but the leaders he addressed arrived on 1,500 private jets and some are already planning how to capitalise on the impacts of climate change.

Vince said: “Capitalism has become a force of evil in the world and I don’t think it originated in that way and it doesn’t need to be that way. The pursuit of profit has taken priority over people, over the environment, over everything.

“I’m not motivated by money. I want to change the world. Everything that motivates me is about creating change because I can see so much scope for that – so much change that we need to bring so that we all live more sustainably.”

Singh-Watson added: “The quest for short-term profits is what’s wrong. For some reason we don’t measure success in the things that really matter so we measure it with money.

“It should be measured in what you can do – what you can do for other people, what you can do for the environment. That’s the shift we need.”

Riverford is the first veg box company in the world to have all its operations powered by 100 per cent green electricity, and saves 665 tonnes of CO2 annually by being supplied by Ecotricity – the equivalent weight of 133,000 veg boxes.

    Comments

    Suethetailor

    2 Years 4 Months

    It is so refreshing to know that others out there think like I do. Keep the good work up. There is an up-hill struggle ahead for us all, given we are facing Brexit uncertainties.

    0 Reply

    Wicked Leeks issue 6 is out now

    Cover star, Jyoti Fernandes, tells of the small producers standing up for their rights, while elsewhere we explore climate-friendly eating and how to eat seasonal in spring.

    Read more

    Ethical organic veg boxes

    There's never been a better time to live life on the veg.

    Shop Riverford

    Guy's news...

    Founder of Riverford Guy Singh-Watson writes a weekly column with news from the farm and more...

    Read more
    Spread the word

    The twin crises of climate change and biodiversity losses will be the defining stories of our future, but it is not too late to change direction. 

    Here at Wicked Leeks, our mission is to help inform and inspire positive change. Our journalism is free to all because of this, but we want to reach as many people as possible who share our desire for a better world. We know our readers are some of the biggest advocates of sustainable living, and you can help us grow this movement by sharing this article widely, with your friends and on social media. Now is the time to act.