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Ethical business

Guy’s news: Auditing virtue

History tells us that no organisation is capable of reliable self-regulation, whether a newspaper, government, the police, the Catholic church and certainly not a supermarket; yet Sainsbury’s appear to be on the verge of ditching the established third-party Fairtrade Foundation certification system in favour of their own “fairly traded” labelling.

I do have some sympathy with Sainsbury’s on two counts; firstly, Fairtrade is far from being a perfect or complete solution to producer exploitation and secondly, the auditing of ethics can be an expensive and bureaucratic process. It is tempting to think that a commercially-focused organisation could do better on its own. Despite my own misgivings about Fairtrade (mainly around rewarding quality and securing long-term markets) my visits to, and contact with, producers has convinced me that despite its faults, it is by far the best option available and has delivered substantial gains for producers. As such we continue to support it through the certified bananas, pineapples, avocadoes and mangoes we sell. As for the cost; it must be accepted as the price of progress.

Riverford is currently moving towards employee ownership (EO), with staff due to take a 74% stake in May 2018. This has led to a lot of navel-gazing about what values Riverford stands for, and how we will protect them into the future. We have visited other values-driven and EO companies, studied their governance structures and researched what works and what doesn’t. Through this I have almost managed to grow out of my knee-jerk antagonism to the idea of someone else auditing my virtue.

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    Guy Singh-Watson

    Self-confessed veg nerd, Guy Singh-Watson has over the last 30 years taken Riverford from one man and a wheelbarrow delivering homegrown organic veg to friends, to a national veg box scheme delivering to around 50,000 customers a week. Guy is an inspirational, passionate, opinionated and admired figure in the world of organic farming, who still spends more time in the fields than in the boardroom. Twice awarded BBC Radio 4 Farmer of the Year, Guy is passionate about sharing with others the organic farming and business knowledge he has accumulated over the last three decades. His video rants have provided a powerful platform to do this, with a video on pesticides going viral on Facebook to reach 5.6 million views and 91,000 shares. His weekly veg box newsletters connect customers to the farm with refreshingly honest accounts of the trials and tribulations of producing organic food, and the occasional rant about farming, ethical and business issues he feels strongly about.