Skip to main content

News from the farm   |   Climate change   |   Ethical business

Give us action, not words

Hearing BP’s new boss Bernard Looney say that the company will be carbon neutral by 2050, without any indication of how this will be achieved or any milestones along the way, sent me out into a gale to plant apple trees in an effort to calm down.

What sort of world do we live in, when virtue is claimed before the hard work and sacrifices it requires are even planned, let alone delivered?

Perhaps we should give Bernard the benefit of the doubt; assuming the worst of someone is a sure way to get the worst from them. But we have been here before. In 2001, under Sir John Browne, BP rebranded as ‘Beyond Petroleum’, with the green and yellow sunburst logo they call ‘the Helios’ (after the Greek sun god), to go with its professed green intentions.

Despite spending more on the rebranding than on renewable energy in the prior year, Sir John said that the new logo signified “dynamic energy in all its forms from oil to gas and solar”. By 2013, Sir John had gone, and BP sold its wind assets in the USA, with a company spokesman saying the decision was part of a continuing effort “to become a more focused oil and gas company…and to unlock more value for shareholders.”

Cardoon flower
'Climate solutions are doable, but not without leadership,' says Myles Allen. 

The average tenure of a corporate CEO is five years; about three times the average tenure at the top of Defra. Just like Michael Gove, the reality is that oil company CEOs can say whatever they want, without any fear of being held accountable for their promises. Environmental issues are invariably complex and systemic, requiring courage, meticulous research and a long-term view to deliver solutions.

Sadly, both our political and corporate structures take a short-term view better suited to soundbites and rebranding. The tragedy is that within these structures, there are highly capable and motivated researchers and engineers who could provide the answers, given the right leadership.

As Myles Allen, professor of geoscience at Oxford University, said last week on BBC Radio 4’s The Life Scientific: 'An engineer will tell you that the solutions to the climate crisis are doable…but they cannot be done without leadership'. He also said that we need to stop expecting individual consumers to solve problems that can only truly be solved by those with power. It’s available to listen again here – and if you need to restore your faith in humanity afterwards, listen to Ian Wright on Desert Island Discs.


    Guy Singh-Watson

    Guy Singh-Watson has over the last 30 years taken Riverford from one man and a wheelbarrow delivering homegrown organic veg to friends, to a national veg box scheme delivering to around 80,000 customers a week. Tired of meetings, brands and the assumption that greed is our predominant motivation, Guy converted the business to employee ownership in 2018, using the proceeds to buy a small farm and return to growing organic vegetables. In common with many of Riverford’s new co-owners, Guy is an advocate of using business to shape a part of the world, however small, to be kinder, more considerate and sustainable; more like the world most of us want to live in.  His weekly newsletters connect people to the farm with refreshingly honest accounts of the trials and tribulations of producing organic food, and the occasional rant about farming, ethical and business issues he feels strongly about.

    Wicked Leeks is out now

    With a focus on regenerative farming, a cover interview with ethical restaurateur Asma Khan and we answer your questions on price, plastic and organic farming. Plus the joy of seasonal summer eating.

    Read more

    Leading the Veg Revolution

    Shop seasonal organic veg boxes or explore Riverford's recipe hub, for veg help and foodie inspiration.

    Go to Riverford

    How to cook with a veg box

    From meal planning to unusual veg: food writer Stacey Smith talks through how to cook with a veg box.

    Read more
    Spread the word

    The twin crises of climate change and biodiversity losses will be the defining stories of our future, but it is not too late to change direction. 

    Here at Wicked Leeks, our mission is to help inform and inspire positive change. Our journalism is free to all because of this, but we want to reach as many people as possible who share our desire for a better world. We know our readers are some of the biggest advocates of sustainable living, and you can help us grow this movement by sharing this article widely, with your friends and on social media. Now is the time to act.