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Guy's news: getting edgy with veg

As we plough in the last of our bolting leeks, kales, cauliflower and cabbage and see the back of the potato, beetroot and carrot stores, another farming year is consigned to memory and the accountants’ spreadsheets. I think they’ll show it to be a little better than average, mostly because of the weather but also boosted by a welcome renaissance in the eating of these more traditional veg. Kale has been riding that wave for a while now and after years of drifting in the sulphurous doldrums of neglected brassicas, even cauliflower seems to have made something of a comeback; I have seen it on fashionable menus roasted (good), baked brain like and whole (hideous to look at and worse to eat in my opinion), bashed with farfalle (dreadful), grated into cous cous (surprisingly successful) and served tempura style (excellent). I still think it is hard to beat the comfort of a reassuring cauliflower cheese on a January evening though.

Cauliflower does well in our mild Devon climate and, as we prepare to sow next year’s crop, I am tempted to up the acreage. But let’s not get carried away; a visiting journalist warned me last week that our white curds are already considered “a bit last year” in the metropolis. It’s hard to keep up with foodie fashion as tweeting journalists and hipster chefs compete to be edgy with veg. Of course we are grateful that what we grow is the subject of their twitter storm, however fleetingly its epicentre hovers over us, especially if it allows a humble cabbage grown on a Devon hillside to get a leg up over a jumped up bell pepper trucked from Spain (or worse still, molly-coddled in a fossil fuel heated greenhouse at home). It’s just a bit frustrating that the timeframes of fashion and nature are so disparate; by the time we have planted and nurtured our chioggia beetroot or purple carrots to harvest, it will be foraged nettles and broccoli sprouts that the twitterati are raving about. I might sow a few more caulis anyway; I reckon we will still be eating cauliflower cheese after the bloggers have moved on. There is so much to celebrate and be proud of in the rising interest in cooking, particularly with seasonal veg, and particularly among the youth, but no part of our farming is perfected without the repetition and tinkering that continues long after the catwalk has left.

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    Guy Singh-Watson

    Self-confessed veg nerd, Guy Singh-Watson has over the last 30 years taken Riverford from one man and a wheelbarrow delivering homegrown organic veg to friends, to a national veg box scheme delivering to around 50,000 customers a week. Guy is an inspirational, passionate, opinionated and admired figure in the world of organic farming, who still spends more time in the fields than in the boardroom. Twice awarded BBC Radio 4 Farmer of the Year, Guy is passionate about sharing with others the organic farming and business knowledge he has accumulated over the last three decades. His video rants have provided a powerful platform to do this, with a video on pesticides going viral on Facebook to reach 5.6 million views and 91,000 shares. His weekly veg box newsletters connect customers to the farm with refreshingly honest accounts of the trials and tribulations of producing organic food, and the occasional rant about farming, ethical and business issues he feels strongly about.  

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