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Guy's news: more recipes & less mud

Our veg box scheme was founded on my blinkered assumption that most of our customers were like me, and grew up in a farm kitchen with a stock pot on the Rayburn, where mud was a way of life and dead animals hung in the larder. Over the years it has dawned on me that I was being a bit narrow-minded; even clean living urbanites with small kitchens like to eat veg and it is our job to help them, ideally without them losing the connection with where their food came from or those who grew it.

Long-standing customers will have noticed that there is now less mud in their boxes; one of our more obsessive recipients once weighed the earth over a few months and reported that we delivered an average of 112g of soil per week, and that he would rather we didn’t. Well we don’t any more, and even go as far as to wash the roots when excessive amounts of field hang on. We also trim the vegetables a bit more on the basis that fewer people make stock, and the organic matter is more of an asset in our fields than in your bins.

When I delivered the first boxes in the early ‘90s it quickly became apparent that many customers need a little help with more whacky veg, but also inspiration for the more familiar. The Riverford quarterly, then monthly, then weekly newsletter was born with recipes cribbed from Jane and Sophie Grigson, Elizabeth David and my mother, adapted and tested on my growing family and photocopied late at night. I even did the illustrations. Our first recipe book, The Riverford Farm Cook Book, followed in 2008 and was written with Jane Baxter, our first chef at the Field Kitchen. She is as opinionated about food as I am about farming; it won lots of awards and I am still very proud of it. Our second book, Everyday & Sunday, had some good recipes but too much cream and too many esoteric ingredients, so did little to make life easier for less experienced cooks. After many revisions and delays we now have two new books called Riverford Companions, designed to redress that balance: Spring & Summer Veg and Autumn & Winter Veg are very practical, focusing on quick and easy home cooking with a minimum of ingredients, implements and stages. If you have found yourself asking, “What is it? What can I make with it?” then they should provide the answer. Visit the website for more details.

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    Guy Singh-Watson

    Self-confessed veg nerd, Guy Singh-Watson has over the last 30 years taken Riverford from one man and a wheelbarrow delivering homegrown organic veg to friends, to a national veg box scheme delivering to around 50,000 customers a week. Guy is an inspirational, passionate, opinionated and admired figure in the world of organic farming, who still spends more time in the fields than in the boardroom. Twice awarded BBC Radio 4 Farmer of the Year, Guy is passionate about sharing with others the organic farming and business knowledge he has accumulated over the last three decades. His video rants have provided a powerful platform to do this, with a video on pesticides going viral on Facebook to reach 5.6 million views and 91,000 shares. His weekly veg box newsletters connect customers to the farm with refreshingly honest accounts of the trials and tribulations of producing organic food, and the occasional rant about farming, ethical and business issues he feels strongly about.  

    Can business be a force for good?

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