Rowan Green is a co-owner at Riverford where he works in the technical team as a quality systems manager. His role involves looking at the quality of crops and products sold by Riverford, researching any problems that come up, and advising the quality control team on what to look out for. In essence, he is on the front line for discussions around food waste and shelf life by differentiating between superficial issues that don't affect taste or shelf life, and those that do. He also examine customer complaints for any trends and tries to pre-empt seasonal quality issues before they happen.