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Ethical business

Guy’s news – Family, fuzz & metamorphosis

30 years ago, I returned to my parents’ farm for Christmas as a disillusioned management consultant. I never planned to stay but, from the cocoon of family, the fuzz of Christmas and metamorphosis of New Year I emerged as a suit-free vegetable grower. I don’t recall how or why; it was a decision born in the heart, the gut, or maybe even the stars.

The following three decades of pursuing my passion with only minor compromise feels like a life of indulgence. Farming, and vegetables in particular, can be a soul-crushing master on a bad day but the rewards of doing something so tangible, so close to nature and with such daily autonomy have easily compensated. On a good day an extraordinary peace can descend, something I suspect is unknown to management consultants. It was the best decision I ever made.

A second good decision came with starting the box scheme 25 years ago. Things could, and almost certainly would, have gone so wrong if we’d stuck with selling to the supermarkets. There is not much autonomy to be found in being at the metaphorical end of a buyer’s boots, or indulging their tantrums. Without you, our loyal and sometimes forgiving customers, Riverford would have slipped below the sod long ago.

We planned to give you all some popcorn grown on our farm in France for Christmas, but a damp autumn and a plague of corn borers have determined otherwise, so I hope mere words are an acceptable substitution.

Wishing you merry feasting and a good metamorphosis, should you be seeking one.

Guy Singh-Watson

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    Guy Singh-Watson

    Self-confessed veg nerd, Guy Singh-Watson has over the last 30 years taken Riverford from one man and a wheelbarrow delivering homegrown organic veg to friends, to a national veg box scheme delivering to around 50,000 customers a week. Guy is an inspirational, passionate, opinionated and admired figure in the world of organic farming, who still spends more time in the fields than in the boardroom. Twice awarded BBC Radio 4 Farmer of the Year, Guy is passionate about sharing with others the organic farming and business knowledge he has accumulated over the last three decades. His video rants have provided a powerful platform to do this, with a video on pesticides going viral on Facebook to reach 5.6 million views and 91,000 shares. His weekly veg box newsletters connect customers to the farm with refreshingly honest accounts of the trials and tribulations of producing organic food, and the occasional rant about farming, ethical and business issues he feels strongly about.