Paul and Sara Ward grow organic apples and pears on approximately 100 acres of land in Kent. They bought their farm in the early nineties, a purchase which included several acres of neglected Conference pears, as well as wild flower meadows. This awakened an interest in fruit farming and in 1994 they decided the time was right for a complete career change. The idea germinated that organic production of topfruit was possible, if not extremely difficult, and soon after their organic fruit farming business was born.