Palestinian food brand Zaytoun’s extra virgin olive oil has been crowned the Nation’s Favourite organic product in a publicly-voted category at the annual organic industry awards.
The BOOMs (Best Of Organic Market) saw entries from across organic food, drink, business and beauty, with the Nation’s Favourite as one of two public categories receiving 10,000 votes.
Seeing off tough competition from nine other finalists including organic veg box company Riverford, organic dairy brand Yeo Valley and specialist chocolatiers Booja Booja, Zaytoun won the category for its “extremely high quality oil and inspiring work with Palestinian growers”.
The second publicly voted category, Organic Ambassador, was won by co-founder of clothing brand Superdry, Julian Dunkerton, for “his belief in helping Indian farmers to cultivate land using organic methods.”
Other finalists in the category included a joint nomination for Riverford founder Guy Singh-Watson and founder of organic pub The Bull Inn, Geetie Singh-Watson, cook and sustainability influencer Melissa Hemsley and organic farmer Ben Andrews.
Two new categories recognised the importance of organic farming for 2021, won by Godminster Farm (and home to the well-known Godminster Cheddar) in the Best in Organic Farms (over 10 hectares), and Fife-based Falkland Kitchen Farm scooping the Riverford-sponsored Best in Organic Farms (under 10 hectares) for being “true stewards of the environment.”
The awards were attended by guests at a small in-person ceremony in central London, as well as by hundreds of organic businesses and enthusiasts logging into the virtual ceremony from across the country.
Soil Association business development manager, Clare McDermott, said: “The return of the BOOM awards in 2021 has landed at a time when the organic market is simply booming.
“It’s clear that habits made in the last year’s first lockdown – for example with demand in organic veg and fruit box schemes soaring, people increasingly chose to shop in their local independent retailers or buying direct online for choice – have stuck.”
Other winners on the night included Dragonfly Foods for its organic marinated tofu in the best vegan product category and Cropwell Bishop Creamery for its blue stilton in the best dairy.
Best organic supermarket was won by Waitrose; Coombe Farm Organic took the gong for best box scheme; best innovation was won by plastic free and refill beauty brand UpCircle Beauty; Abel & Cole scooped the prize for best sustainable packaging; and Neal’s Yard Remedies took home the trophy for best skincare.
Maddocks Farm Organics won the ‘winner of winners’ award and a listing at e-retailer Ocado for its organic floral salad.