My patience with modern technology is not good and I am well known in the office for my computer-induced tantrums, so I would like to apologise to those of you who have suffered such frustrations with our new website. The changeover has been fraught with difficulties and in many ways the old one did the job, so it would be reasonable to ask, as many of you have, why we changed it.
Fundamentally we wanted to make it easier for you to use (by making it more like other websites) and easier for us to keep it updated as crops come in and out of season. We had reached the end of the road with our inflexible and increasingly idiosyncratic old website; every time we wanted to do something new, the “computer said no”. We needed to rejoin the mainstream and follow everyone else with a conventional shopping basket. Carving your own path in IT when your speciality is growing vegetables is not a good idea.
The site is now running much more quickly and we are working on the teething problems. It will be an ever-evolving beast. It is now possible to see all the box contents on one page (a foolish omission) and we have tried to make the checkout process more intuitive. Thanks for staying with us and for the feedback (which wasn’t all negative); it has been useful. I am forever sceptical about claims from the IT industry, but those who know more than I do assure me we are moving in the right direction.