Despite the recent kind weather, it has been a hard year for growers – and possibly an even harder one for purveyors of veg boxes. Come snow, rain or shine, we must fill those boxes and get them delivered for a fixed price. After losing four delivery days to snow late last winter, we were already financially stretched; a wet spring then delayed planting, forcing us to rely on additional imports made expensive by a weak pound. This was closely followed by a sweltering three-month drought that led to widespread crop failures. Some sun and heat-loving crops have exceeded expectations, but to nothing like the degree that the failures fell short of them.
You are probably getting the gist of this; we are putting our prices up next month by somewhere between 1.5% and 5% (or 20p-£1) – less for the smaller boxes, more for the larger. We are not alone; under pressure from a weak pound, rising employment costs, scarcity of labour, and weather anomalies, fruit and veg prices across the UK are rising at this rate and more. It is tempting to hang on and hope that the pound will rise against the euro before the UK’s critical Hungry Gap (the late-winter time when fields are bare, before spring crops arrive); that we can claw back summer losses through our winter crops, or that we can press more out of our staff and growers by delaying pay rises and squeezing prices. But none of these options would provide a sustainable and ethically acceptable future.
We completed the elections for our first staff council last week with a 95% turnout. As an employee-owned company, we have some hard decisions to make to balance the needs of staff, suppliers, customers and the environment, while striving to make the right choices on ethical issues like packaging. We hope this modest rise will feel fair to customers, staff and growers alike.