The UK’s biggest campaign to raise awareness and boost sales of organic food is taking place throughout September under the slogan ‘together we can make a world of difference’.
Organic September, which is run by the Soil Association, the UK’s largest certifier of organic food, aims to encourage people to try organic and spread awareness about its multiple and inter-connected benefits.
This year has a particular emphasis on activism, and how buying, growing or choosing organic food has a halo of positive effects on the natural world, including the soil, wildlife, and slowing down climate change.
“This year’s campaign is all about showing people that organic is a solution for many of these problems,” said Soil Association trade consultant, Finn Cottle.
It comes after a year of grassroots environmental activism, such as the youth climate strikes and Extinction Rebellion, as well as numerous ground-breaking reports linking climate change with land, farming and diets, and a sharpened focus on the impact of food on the natural world.
The campaign encourages people to think about joining the organic ‘movement’, by choosing one of 30 ways to get involved, or offers tips for experiencing organic on a budget.
An online hub encourages people to ‘take action’, either by ordering an organic veg box, choosing organic restaurants or asking more questions about where your food comes from.
It also dispels four popular myths about organic, including ‘organic can’t feed the world’; ‘organic is unnecessarily expensive’; ‘organic is unscientific’, ‘organic isn’t as good for the environment as going vegan’.
Organic September takes place online under the hashtag #OrganicSeptember and with various supermarkets and food retailers, who are showcasing organic food producers and positioning organic at the front of store.
Organic food and drink is worth only 1.5 per cent of total food sales in the UK, lagging behind France (3.5 per cent), Germany (5.1 per cent), and Norway (9.7 per cent).
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